Essendon Fields
Collateral Design
With construction of the largest "master planned business community" underway, a suite of stylish sales brochures was required to help sell the ‘sizzle’ so to speak – a unique location, outstanding amenities and premium quality materials throughout, on the largest footprint of land dedicated to a business park development in Melbourne.
The first in a series of brochures, it paves the way and is designed to showcase the premium standards set for future development on the site. It aims to build excitement selling a unique opportunity with potential owners or occupiers in a predominantly corporate market.
By utilising Essendon Field's corporate colour palette together with architectural renderings it works doubly on the branding front to position Essendon Fields as innovative, unique, dynamic and sophisticated in a highly competitive and changing environment.
A six panel gatefold format has allowed for a layout which is clean, dynamic and uncluttered. Opened up it reinforces the ‘size’ of the development. A spot UV gloss varnish has been applied throughout to give it a tactile quality which not only enhances its visual appearance but also suggests ‘quality is in the details’.
Services used
- Corporate Collateral Development
- Copywriting
- Photography
- Illustration
- Print Production Management
- Project Management
- Design Consulting