Email Marketing
Email Marketing is cost effective and measurable. The very nature of permission marketing means that people who are on your list want to hear from you. If you respect the individuals who are on your list: your prospects, your customers and your devoted fans, you have the opportunity to send messages and make offers to a captive audience. Make it clear what information you plan on sending and how often you plan on sending it. Then stick to your promise. Build trust from the outset, develop a relationship over time.
A tightly integrated email marketing campaign that has clearly defined objectives allows you position your brand in the front of people’s minds and build relationships that ultimately deliver measurable results. In addition, leveraging the ability to personalise and target your campaign provides a greater chance of your email being read and acted upon. .
Managers love email campaigns because of the extensive reporting available. Real-time reporting on how many emails have been opened, which links have been clicked on, how many forwards, how many unsubscribes, how many bounces and even automatically processing bounces. However, the true value lies in interpreting and utilising these statistics to test, measure and refine your email campaigns to yield ever improving results.
If you are interested in hearing how a strategic email marketing campaign can benefit you business, please call us now.