Adams United Lawyers
Brand Refresh
Adams United Lawyers provide reliable and professional legal advice and practice in the key areas of personal injury, family matters, conveyancing and traffic matters. Based in Queensland they are on the rise and are looking to expand their services to a nation-wide audience.
Adams United Lawyers challenged Lemonade with the task of communicating the new vision and positioning while placing an equal emphasis to each word in the firm's name. We redeveloped the brand from the ground up to project a professional, contemporary and capable image for the firm while also suggesting that they had an aggressive edge when it came to litigation.
The solution was to create a simple word-mark with modifications to the letter 'A' to suggest 'moving up, positive results or an assured win' and ensures that the mark is unique and memorable in a crowded market. A visual language derived from the letter 'A' has been developed to further support the brand. The colour palette set in purple and gray gives Adams a point of difference in a market drowned in hues of blue and gives them an opportunity to own that colour.
The end result is brand that is that is well balanced with equal weight given to each of the words that make up the firm's name. The brand is simple and classic yet has a modern edge while projecting a professional, reputable and accessible image for the firm. It positions Adams as leaders in their industry and gives them the credibility and presence one would expect from a reputable national law firm.
Services used
- Brand Research
- Brand Positioning / Repositioning
- Brand Development
- Corporate Identity / Logo Design
- Stationery System Design
- Marketing Collateral Design
- Art Direction
- General Graphic Design Development