AG - Arthur Galan
Micro-site
Lemonade recently designed and developed a slick microsite website for the boutique Australian mens and womens designer fashion label AG - Arthur Galan. Adhering to the minimal and sophisticated designer aesthetic of this cutting edge fashion label we designed a microsite which features an interactive yet simple easy to use 'book style' interface which allowed users to navigate the Autumn/Winter 2007 look book collection in three easy ways.
Users could do this by dragging and clicking on the virtual pages, by using simple next and back arrow navigation buttons or by using a page navigation view which displays small thumbnails of each spread – a quick way of finding an item of interest.
A clean layout for both the web site interface and the actual 'look book' was designed to ensure that the clothing is the main attraction and the fashion speaks for itself - not the other way around. The surrounding interface and background wallpaper is simply to support the 'attention to detail' and design work and craft that goes into each and every piece in the collection.
To compliment the web site we also designed and developed an email newsletter template based on this look and feel which was emailed to coincide with the launch of the new web site. The result is a cost-effective web-based solution that has the ability to showcase the AG brand to a global audience – something that traditional print based media cannot always do alone.
agclothing.com
Services used
- Web Site Design / Development
- Email Marketing
- Website Accessibility