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Alannah Hill

Website

An interactive website solution was required for the boutique Alannah Hill fashion label. Following the new theme and style we set for the design of the brochures and collateral, the website design and development had to be as quirky as the brand, and be in inline with the character and personality of Melbourne based Alannah Hill.

This task was achieved by creating an interactive Flash based site based on "Alannah's World", where fictitious room settings were designed, dressed in rich textures, colours and furnishings. Ornate frames were developed that adorn equally quirky product shots and work together with intricately designed rich textured wallpaper patterns and delicate supporting graphics to sell the Alannah Hill brand personality and style online. A dual navigation system was developed that let the user either navigate via a traditional navigation system, or by exploring the horizontal sliding room scenario, filled with hidden navigation items.

With these few hidden quirky surprises the website is sure to entertain and present the Alannah Hill brand in a unique and memorable fashion. Be sure check out the newly added "Fashion Week" section, showcasing the Melbourne International Fashion Week