Coussinet
09 Spring Summer Catalogue
To contrast with the the Autumn / Winter catalogue that utilised the colour black, white was used to add a light and airy feel to the Spring / Summer collection. This refined simplicity allows the product to take centre stage without having to compete with the model or her outfit.
This was achieved by shooting in an all-white environment with the model dressed only in white. The images were treated in post production with a rainbow of pastel colours, adding a decidedly summer feel to what could have been too stark and cold if left untreated. This softness, contrasted beautifully with a boyish rock style, projects a progressive move forward for Coussinet.
The brochure itself is an 8 page gate fold that opens from the centre to reveal the products within. A bold typographical solution has been used on the front with the use of a ‘shorthand’ style for the words Coussinet - Spring Summer, ensuring a fashion-forward attitude is enforced. Once opened the ‘O’ from the front doubles it’s use as a zero for the 09/10. The Hue Rainbow used throughout the imagery is reflected within the typography resulting in a cohesive campaign.
Services used
- Marketing Collateral Design
- Art Direction
- Print Production Management
- Project Management
- General Graphic Design Development