GMK Partners
Brand Development
Working with GMK partners, Lemonade developed the new GMK Partner brand, collateral and online website. Brand research was undertaken looking at competitors space in the market and seeking opportunities to leverage off their weaknesses.
A customised typographic treatment was developed to reinforce the personal nature GMK Partners takes with their client base. The crafted word mark is now the bold face to the accounting firms brand. A supporting brand visual language was developed by taking reference from the accounting firms corporate offices. A series of organic transparent shapes are used in tones of olive, purple, gold and grey to reinforce the boutique and prestigious nature of the accounting firms established base of clients
Seeking to be an attractive accounting firm prospect to young accounting graduates, time was taken to make sure the right balance of the brand tone was set to appear established, modern, friendly and dynamic, as well as looking to restate their position as a BRW Top 100 agency with whom being trusted, established, professional and well respected is tantamount.
A dynamic new website and CMS (Content Management System) was develop to give the accounting firm all the online tools they need to manage their brand and online assets, as well as being a great portal to attract new staff and clients, and promote the new dynamic brand that Lemonade has successfully helped them in partnering to do.
gmkpartners.com.au
Services used
- Web Site Design / Development
- Website Reporting and Analytics
- Brand Audits
- Brand Positioning / Repositioning
- Brand Development
- Name Development
- Brand Guidelines Development
- Corporate Collateral Development
- Art Direction
- Research and Development
- Squeeze™ Session