James Alfredson
Brochure Development
Following the recent brand development of James Alfredson, Lemonade were asked to produce a brochure that could be used as both a mail out, and in store catalogue. This 16 page booklet is intended to target thehigh end jewellery buyers and encourage traffic through the store.
The brochure itself is housed inside a white sealed envelope with the logo silver foiled on the front. Once opened the inside reveals a stark contrast with an all black cover. The layout was kept quite minimal giving full attention to the product and model shots that were art directed by Lemonade. To compliment the images even more a spot UV varnish was used to bring more attention to the images, along with this, subtle lines were overlayed white boxes, which were house text and image areas.
Services used
- Marketing Collateral Design
- Corporate Collateral Development
- Art Direction
- Photography