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McNamara

Website

Kevin McNamara are paving the way in landscape, swimming pool and tennis court design. Architecting and landscaping exceptional designs, Kevin McNamara are at the leading edge of constructing innovative developments across Australia.

Lemonade worked with Kevin McNamara to establish the vision for the site and set website objectives. The goal of the website was to update the current brand identity online and act as a credibility building tool for existing and prospect customers. Showcasing previous work was considered important in nurturing prospects and communicating the skill and creativity involved in Kevin McNamara developments.

The interface design leveraged off the Kevin McNamara brand language that had been previously established by Lemonade. The logo and visual elements draw from the three core areas of the business, nodding to the notion of a bouncing ball, water splash and plant growth. The colour treatment utilised the bright green from the colour palette as the highlight colour. Black was chosen as the interface background colour as this contrasted the most appropriately with the photography and provided the sense of quality and excellence that the site look and feel required.

The site was architected around a featured projects gallery. This section was used to promote a selection of the finest Kevin McNamara projects. A large wide angled image area was designed to maximise the impact of the photography, and Javascript transitions were incorporated to move through images seamlessly. Internal pages used a slim banner crop, with a slightly more abstract project shot. The site delivers a contemporary, clean and minimal interface, positioning the brand as innovative leaders in their field.

tenniscourts.com.au