MJMVC
Brand Refresh
The Melbourne Jewish Male Voice Choir (MJMVC) has been long established as a regular feature at festivals, functions and congregations within the Jewish Community in Melbourne. A new identity was developed to freshen up the ensembles corporate image, making it more professional, contemporary and engaging.
A new insignia was designed and developed which depicts a simplified representation of a person singing. The "male" aspect of the choir was reinforced by sectioning off the top of the insignia to create a "Yamulkah" or the traditional head piece worn by males in the Jewish Community.
A modern and contemporary typeface was chosen to compliment the insignia, as well as a modern Hebrew typeface set in a bright blue to balance with the blue highlight within the insignia
The final identity has be well received within the ensemble and wider community, with the choir singing its prasies for years to come.
Services used
- Brand Refresh
- Corporate Identity / Logo Design
- Stationery System Design
- Brand Guidelines Development
- Corporate Collateral Development
- Project Management
- General Graphic Design Development