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Lemonade creates a strong presence at 4th Australian Poster Annual

Words by Enrico Bettesworth on Jul 18, 2008

Lemonade are pleased to be named as finalists at the 4th Australian Poster Annual which is run by the National Design Centre. The 4th Australian Poster Annual asked designers to respond to the Festival Theme, Strength in Numbers, and the Festival Manifesto. Our response came in a simple solution titled '30 Strong'. You can read our rationale below:

Sometimes we look for strength in others and sometimes we find that strength within ourselves. This thinking formed the basis of this concept, trying to find that inner strength. By simply rotating the numbers ‘three’ and ‘zero’, we literally found strength in numbers through a rather strong looking character.