Australian Ballet
Collateral Design
Lemonade developed a range of marketing collateral for the Australian Ballet. Using cues of movement, a treatment was developed that covered the range of material needed for the season.
A configuration of fine repeating concentric lines were designed that flowed in and worked with the form of the photography. Arms became wings, legs became waves, and torsos became whirlwinds.
Services used
- Corporate Collateral Development
- Art Direction
- Print Production Management
- Project Management