Dom Bagnato
Brand Concept
Dom Bagnato is one of Australia's leading fashion labels. Specialising in fine tailored suits and accessories, Dom Bagnato required a new brand strategy to help them consolidate their image to reposition themselves in the market.
Using Dom Bagnato's Italian heritage, mixed with the notion of "fine tailoring" a brand strategy was developed that reinforced these two aspects. A key colour of "Azurri" blue was proposed to become a main accent colour that ran through the retail space, marketing and sales collateral as well as being a key colour for all the "sew-ins" on the garments.
Within the retail space the use of black and white vintage photography was proposed, mixed with traditional tailoring objects (ie. vases of tailors chalk and silver pins)
A positioning line of "Tailored for Life" was developed, reinforcing the versaitilty of the ranges for all aspects of life, as well as hinting to the long lasting quality, design and finish of the suits.
Services used
- Brand Audits
- Brand Research
- Brand Positioning / Repositioning
- Brand Architecture / Extension
- Brand Refresh
- Brand Development
- Name Development
- Corporate Identity / Logo Design
- POS / Retail Design
- General Graphic Design Development