James Alfredson
Brand Development
James Alfredson specialises in fine antique and estate jewellery and is located in the heart of the city just of Little Collins St. Lemonade were approached to develop a brand that reflected the quality and sophistication of the product itself. The brand development stretched across multiple points including signage, packaging, stationary, art direction, advertising and a website.
The unique appeal of the James Alfredson jewellery is its desirabilityand high wearability in today’s fashions. To convey this Lemonadedeveloped an art direction style and photography shoot with a model toshow the contemporary side of the brand, this is something that is notcommon throughout the antique jewellery industry.
For the brand itself a scripted typeface was created that was crafted over and over to result in a elegant and unique wordmark. The 'A' with in the logo has also been extracted to be used as a monogram, although seen as an 'A' within the logo, by itself a 'J' and 'A' are easily distinguishable. A geometric brand language was also developed that reflected the pattern used within the stores interior design.
Services used
- Web Site Design / Development
- Brand Research
- Brand Development
- Corporate Identity / Logo Design
- Stationery System Design
- Environmental / Signage Design
- Corporate Advertising
- Art Direction
- Photography