MAC
Brand Development
MAC (Melbourne Acrylic Coatings) is one of Australia’s leading suppliers of architectural coating and rendering products. Using premium graded materials in their products, MAC products are held in high regard and are widely known as being the best in the market. Lemonade was engaged to refresh the MAC brand. A corporate identity was designed and developed to align the company with its premium product range.
A strong and robust brand was developed that reflected the products MAC sell, as well as the industry it serves. Using big bold typography, the letters "MAC" were designed and predominantly used on all pieces of corporate communications (Stationery, packaging, brochures and signage). Bright orange and black were also used to provide high contrast and recognition within the marketplace.
To this day the new MAC corporate identity is well known on building sites throughout Victoria and Australia - and even better the contractors that use it, swear by it (especially after the rebrand)
Services used
- Brand Research
- Brand Positioning / Repositioning
- Brand Development
- Corporate Identity / Logo Design
- Stationery System Design
- POS / Retail Design
- Uniform / Vehicle Livery Design
- Marketing Collateral Design
- Corporate Collateral Development
Key wins
- Builders have perception now that product is even better, even though only the branding has changed