Melbourne Ballet Company
Invitation Design
Following a well recieved and successful re-brand of the Melbourne Ballet Company. Lemonade were engaged to design an invitation for the Launch of the new Melbourne Ballet Company brand and the first in a series of triple bill performances 'Project One'. Our brief was to support the brand attributes, make it elegant, memorable and to attract potential sponsors and investors. A dynamic format was selected to represent the contemporary attitude of Melbourne Ballet Company and makes use of the new brand elements which include the brand mark, supporting visual language and the brand image in the form of a watercolour illustration. A ribbon is used to hold it closed while also reinforcing the brand mark itself, adding a subtle touch of elegance to a rather contemporary approach and contrasts well with the uncoated stock.
Services used
- Marketing Collateral Design
- Illustration
- Project Management
- General Graphic Design Development
Key wins
- Finalist in 2007 Desktop Create Awards