Mercedes-Benz Australia/Pacific Pty Ltd
Microsite
Mercedes-Benz celebrate 50 years in Australia in July 2008. To mark the occasion Lemonade have designed an interactive timeline to display key historic events across all Mercedes-Benz business units; passenger cars, vans, buses, trucks.
Several concepts were brainstormed, with the 3D timeline framework chosen as an ideal fit with the Mercedes brand; stylish, innovative and sleek. The design was crafted with useability at the forefront. Intuitive movement, clear navigation and seamless transitions between milestones were prioritised in the execution of the design. The flash development also focused on accurate 3D scaling to ensure effortless movement back and forth between milestones.
The timeline displays inviting photography and several milestones include an image gallery feature. Each milestone has a brief text description and content is organised into decades for a smooth journey through Mercedes-Benz’s history in Australia. A Gold Lion award winning TVC is also integrated into one of the milestones.
www.mercedes-benz.com.au/50years
Services used
- Web Site Design / Development
- Flash Development
- Animation