Netball Victoria
2004 Annual Report
A dynamic treatment was developed for the 2004 Netball Victoria Annual Report. Reinforcing the energy and dynamic qualities of the organisation, an unconventional layout was developed.
Through the report all type was set at right-angles to the format, therefore the report was read like a "centrefold". This unconventional layout was developed to engage some interaction with the report, rotating it to view either images, or to read through text.
An overprinted fluroescent green was chosen for the cover to add some real vibrancy and as a point of difference. An uncoated raw stock was also chosen to add a textural element to the report, while a shortened A4 format also gave an added point of difference.
Services used
- Art Direction
- Annual Reports / Prospectus Design
- Copywriting
- Photography
- Print Production Management
- Project Management
- Squeeze™ Session