Next Level Financial
Brand Development
Lemonade was approached to create a brand for Next Level which would position them as high-end boutique providers of personalised financial services.
By playing on the letter ‘E’ and ‘X’ in the word next, an arrow device is formed to suggest growth, prosperity and the way forward.
Its solid block-like configuration represents the foundation for building solid wealth and relationships. A contemporary application has been achieved by using a modern sans-serif font and juxtaposing it with a traditional serif font.
The application of dark charcoal gray has qualities of being professional, sophisticated and reliable, with gold representing wealth and prestige. The result is a contemporary brandmark which is timeless, confident, memorable and supports their positioning.
Services used
- Brand Research
- Brand Architecture / Extension
- Brand Development
- Corporate Identity / Logo Design
- Stationery System Design
- Print Production Management