Oliver Hume
Brand Development
Terraces on the Lake is a prime residential development set in the outer suburbs of Melbourne's east. A brand was developed that reflected the tranquil environment it sought to build. Using a leaf element as a foundation, the identity was developed. Half the leaf element represents the green lush surrounds, while the other other half reflects the lake element of the development.
Using soft blues and olive greens, mixed with vibrant highlight colours of orange, aqua, cyan and yellow - a dynamic and individual brand was forged.
Services used
- Corporate Identity / Logo Design
- Corporate Advertising
- Corporate Collateral Development
- Illustration
- Print Production Management
- Project Management
Key wins
- Development sold out in first weekend opening