RCo
Brand Development
WestConnect is a proposed 23km freeway ring road extention that aims to ease traffic from the Geelong CBD and make connection to Western Victoria much easier.
This $400 million venture needed a face to present to Government as well as to be a known identity to the local community, council and associated bodies involved in the project.
Lemonade developed a dynamic identity made up of radiating "capsules" that symbolising movement, and the travel from Melbourne, around the Bay and down through to Geelong.
The identity has become an integral part of the projects success and awareness amongst the community and construction is aimed for completion by 2009
Services used
- Brand Development
- Name Development
- Corporate Identity / Logo Design
- Marketing Collateral Design
- Print Production Management