Rogerseller
Rogerseller 2008 Catalogue
Lemonade were again engaged to develop an all new Product Specifier Catalogue for Rogerseller. Housing over 60+ product brochures, a new environmental approach was taken by way of recycled FSC certified paper and card, soya based inks and limited use of harmful printing methods.
The new catalogue is the first collateral piece to feature Rogerseller’s new brand direction developed by Lemonade. With an all new typographical treatment, product brochure style, the new style mixed with the supporting illustrations already associated with Rogerseller allows the catalogue to remain accessible, progressive and modern without losing it’s high-end prestige appeal.
A soothing colour palette was chosen to compliment the words ‘indulge your senses’ and ‘relax your mind’ which were spread across the front, back, and throughout the section dividers, which were also contrasted against the sleek black and white brochures with the use of a pastel green.
Overall, Lemonade set out to develop a unique catalogue for Rogerseller that was environmentally friendly, upholds and strengthens the Rogerseller brand and most of all, positions Rogerseller as being the premiere boutique bathware and lifestyle destination.
Services used
- Marketing Collateral Design
- Corporate Collateral Development
- Art Direction
- Illustration
- Project Management