Usability One
Brand Development
Usability One focuses on helping organisations understand and measure the performance of their website and online interfaces in addition to providing a comprehensive range of website usability, analytics and accessibility services. Usability One's strategy is to work with their clients to apply usability and analytics strategies to their websites and online communication in the pursuit of their organisations goals, not for the sake of usability itself.
Lemonade designed and developed a brand that references Usability One's online expertise via a "bitmap" custom made typeface and an arrow graphic referencing a mouses cursor. The Usability One's corporate identity can now be seen on many of Australia's largest companies footers.
Services used
- Brand Development
- Corporate Identity / Logo Design
- Brand Guidelines Development
- Corporate Collateral Development
- Print Production Management